Henkel Beauty Care is one of the world`s leading beauty companies, serving both retail and professional markets. The Branded Consumer Goods business unit is active in the areas of hair cosmetics, personal care, skin care and oral care. The most well-known beauty brands are Schwarzkopf, Dial and Syoss. In 2017, Henkel successfully introduced #mydentity hair color with Guy Tang, a leading hairdresser and social media influencer. [56] In 2018, Henkel Beauty Care introduced Schwarzkopf SalonLab at CES, a digital salon experience that uses technology to personalize products. [57] The company continues to expand its portfolio of professional beauty products and currently owns the Alterna, Authentic Beauty Concept, Joico, Kenra, Pravana and Sexy Hair brands. [58] During World War II, several hundred foreign civilian slave laborers and POWs worked for the company. [11] Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer goods and industrial sectors. Founded in 1876, DAX is divided into three globally active business units (Laundry & Home Care, Beauty Care, Adhesive Technologies) and is known for brands such as Loctite, Persil[2], Fa, Pritt, Dial and Purex. The products of the Beauty Care division are available worldwide.
Beauty Care is synonymous with branded products in the areas of hair dye, hairstyling, hair care, toiletries, skin care and oral hygiene. Beauty Care is one of the world`s leading suppliers of salon products. In 2021, the division achieved a turnover of 3,678 million euros, or 18% of the company`s total turnover. In order to improve liquidity and make better use of the company`s mobile sales staff, Fritz Henkel decided in 1883 to sell goods in addition to his detergents. Sales began in 1884. The range included ultramarine dye [detergent], gloss strength, liquid detergent, cleaning ointment, beef extract and hair ointment. Henkel quickly expanded its international presence – in 1886, Henkel opened its first international sales office in Austria. Carl Pathe had visited Vienna the previous year as a representative. In 1893, Henkel established its first commercial relations with England and Italy.
Our purpose expresses what unites us all at Henkel: pioneers at heart for generations. We are a diverse team of more than 52,000 colleagues worldwide who strive to enrich and improve lives every day through our products, services and solutions. Our purpose is based on our roots and carries a long-standing legacy of innovation, responsibility and sustainability into the future. Our shared values and leadership commitments guide our daily decisions and actions. PitchBook`s non-financial metrics help you measure a company`s traction and growth through its web presence and social reach. In 1930, Hugo Henkel took over the management of the company. After the National Socialists seized power in 1933, he joined the NSDAP (membership number 2,266,961) and was a member of the Düsseldorf city council. In the following years, Henkel received several awards from the regime and was named a National Socialist model company by the organization Beauty of Labour.[7] Under pressure from the local party group, Hugo Henkel resigned as general manager in 1938.[8] Werner Lüps, eldest grandson of the company`s founder, Fritz Henkel, held this position until his death in 1942. During the same period, the number of accidents at work decreased by 29%.
[41] Henkel`s new 2030 sustainability strategy, unveiled in 2012, aims to do more with less and triple efficiency. The objective of the strategy is divided into two dimensions: Under the heading “More value”, the company focuses on the areas of “Social Progress”, “Safety and Health” and “Performance”. The second dimension “reduced footprint” deals with “energy and climate”, “materials and waste” and “water and wastewater”. [42] Henkel aims to achieve a short-term target of 15% per unit of production by 2015 in the priority areas of energy, water and waste. At the same time, the company plans to increase net external sales per unit of production by 10%. Henkel also wants to reduce its accident rate by 20 percent. [43] Henkel operates globally with a balanced and diversified portfolio.